On 20 and 21 May 2026, Media Ambience directed the communication strategy and press relations for Denim Première Vision Milano, the premier international event for the denim industry hosted at Superstudio Più.

Operating within the stand of MIC Spa, the agency managed direct engagement with journalists for the creative and technical partner of the event. Through a targeted press office campaign, Media Ambience coordinated interviews and drove media coverage, effectively showcasing product innovations and ensuring robust visibility for the company throughout the two-day Milan exhibition.